Billboard, poster and packaging design for La Belle et La Boeuf burger bar.
Goal: Create an eye-catching billboard design featuring the two main products (burgers and specialty cocktails). Because of the LB&LB’s out-of-the-box branding, we wanted something that would stand out and make poeple think “wait, what?”.
Process: Brainstorm concepts with the marketing team. After deciding on the concept, I began looking for source images to photoshop the design. This project was heavy in photo manipulation. I edited many different photos together to create the man on the billboard, since there was no photo shoot.
Final product: A design up to printing spec for Outfront Media. This billboard was visible in the city and off of highways all around the greater Montreal area.
Permanent in-store flyer designed to get attention and inform clients of specials and events.
Posters to raise client awareness of limited time promotions and menu items.
